Hi, I'm Haleemah Smiles 

Founder & Designer, Smiles Couture LLC

Welcome to Smiles Couture, Vintage Style with Urban Flair 

I’m Haleemah Smiles, and my love for fashion began early at just five years old, I was hand-stitching clothes for my Barbie dolls. By eight, I had moved with my family to Los Angeles, a vibrant city that would shape my creative identity and fuel my passion for vintage style.

 From the hallways of Downtown Magnet High School’s Fashion Career Center to the classrooms at FIDM (Fashion Institute of Design & Merchandising), I immersed myself in fashion education. I earned my Associate of Arts in Fashion Design, later adding a Bachelor of Science in Business Management from Biola University to support my creative dreams with business acumen.

 With over 18 years in the fashion industry, I’ve learned from some of the best, refining not just my skills, but also my voice as a designer.

 Whether I’m sewing in my studio, sketching new ideas, or playing with Lacinite for our signature earrings, every piece is designed to celebrate the woman who wears it.

My Inspiration

Smiles Couture is inspired by the rhythm of Motown, the elegance of my parents’ generation, the bold spirit of late ‘90s hip hop, and the enduring beauty of 1960s and '70s fashion. These influences come alive in every silhouette, every detail, every stitch.

I design for women who want to express their individuality, who appreciate history, quality, and clothing that tells a story.